Digital Content Strategy Guide

There is no one-size-fits-all approach when it comes to digital content creation. In fact, its rules constantly change to adapt to the advancement of search engine algorithms. However, there are methods that huge companies who mastered how content creation algorithms work are using.

They have action plans that are aimed to get their business that engagement and conversion. One of which is by creating a thorough and profitable digital content strategy. 

What is a Digital Content Strategy?

A digital content strategy is your foundation and road map to know where your business’ online presence is going and how you can get it there. Without it, an individual great blog post may achieve a high engagement rate, but the overall website’s engagement rate may not be influenced.

Why Do Marketers Need to Create a Content Marketing Strategy?

A digital content strategy is what makes a successful business with a continuously growing market audience. Every business nowadays has set up its own online presence, and even if it means exerting a lot more effort, it is worth every minute of your time.

With an online community of prospective and loyal customers, you can bring your product or services as far as you can go, as against your traditional printed ads that can only reach your physical store’s vicinity. Creating content is one thing, but your content strategy will be the one to help you accomplish and even surpass your goals in the long run.

Key Steps to Achieve a Profitable Digital Content Strategy

Here are some steps on how to achieve an effective and profitable digital content marketing strategy:

1. Understand the Building Blocks of a Good Digital Content Strategy

Of course, a good content strategy is made up of a solid foundation that makes each step definite. Understanding each building block before anything else would take you to the starting point to see where you are going more clearly. Here’s what you should do:

• Know your niche and supposed areas of expertise. Every business has a field they are supposed to be experts in. Once you recognize what your business should be speaking about, it will be easier to create content that lean to it. For example, a coffee shop promoting its business can write a blog post about what makes a great coffee bean and relate it to persuade their audience that their expertise in choosing a great coffee bean reflects directly to the quality of coffee they serve.

• Identify what sets your business apart from your competitors and use them to your advantage. You may find yourself in a situation where there are just too many competitors online, especially if you are just starting your business out. It seems like every idea has already been thought of, right? This thinking will not help your business. There is always something that would set you apart from your competitors and would bring in new customers. It might be a promo or a new feature, or something your business already offers. Just make sure you can understand the ins and outs of whatever branding you choose for yourself.

2. Set Your Goals and KPIs

Key performance indicators (KPIs) are essential to your content marketing strategy. These indicators help make your goals more achievable, specific, and measurable. An example of a KPI is getting a certain number of new subscribers or followers to your blog or social media account or seeing an increase in your website’s traffic as well as the engagements in your content.

3. Study Your Audience

Everything in digital content creation revolves around your audience. You have to know and understand your audience by studying their demographic such as age, gender, income, or interests. Third-party sites can provide you such information like Google Analytics and even some social media platforms such as Facebook.

Using this information, you can tailor your content into posts that are engaging to your current audience, convert them to loyal customers, and possibly reach more people. You can also ask for customer feedback, which is a direct way of procuring valuable data for your content improvement.

Always remember that a good marketer considers reaching more people while maintaining the trust of its current audience and engaging with people who have the most purchasing power.

4. Create a Content Calendar

Now that you have understood what you have to do and for whom you want to incline your content, it’s time to plan a timeline for your posts. Everyone who is expanding their online presence knows that consistency is key for greater engagements and higher ROI. You can always go ahead and use your favorite calendar app to schedule your posts and create reminders.

You can also hire a content team to keep track of the scheduled posts and make sure that you never compromise their quality, no matter how many blog articles you put out. 

5. Create Content the Right Way

For your content strategy to be effective, you don’t just create a bunch of blog entries and post them. Your contents are the magnets of your audience. It will keep them invested in your business and with good content comes customers that bring income to your business. To achieve this, be sure to create content the right way. Here’s how:

Play by the Search Engine’s Rules

One of the basic requirements of a business blog post is optimizing your content for search engines.

• Use the Skyscraper technique. The skyscraper technique entails researching the topic of a post you want to write and checking out the top search results to see how you can adopt an improved version of them on your post.

• Use important keywords in your content. Almost every online transaction starts with a search. Use the keywords that most people search about your topic and integrate them into your post in the most befitting way, but don’t overdo it.

Learn to Write Targeted Content 

Not all your audience has the same understanding of your business. Some may have been loyal customers for years, and some might have just found out about your business yesterday because of a Facebook ad you posted. When creating content, you have to make sure that you have eloquently talked about your product or service’s selling point. Understand where they are in the marketing lifecycle. Lead your new audience to blog posts that convince them to try the product or service you’re offering, and help your loyal customers maintain their trust in your business.

Always Aim to Publish Polished, Well-Written Content

One of the pillars of good content is concise writing that clearly speaks out to your audience and evokes emotions that draw them nearer to your business. This, partnered with a hooking header and title, and you get yourself an exemplary blog post at your disposal.

6. Measure Results

Once you have applied the first five steps of your digital content plan, you should not forget about measuring the results. Using the data collected from your website’s performance, you can track what is going well and what needs improvement. You can always use Google Analytics to collect data or consult your content strategist if you have one. 

7. Set Up Processes to Manage & Maintain Your Content

After testing it out and seeing what should be maintained and where you can make tweaks, you can set up a continuous process that puts your strategy at work in a full cycle. You can make changes here and there as you figure out the trends of digital content creation and continuously make evaluations for the development of both your specific strategy and branding.

Using Digital Content Strategy 

In reality, creating a great digital content strategy is just your first step. What’s next is creating content that consistently answers and revolves around this strategy. Do take note, though, that even while implementing your well-thought strategy, it might take a few months before things start really heating up and you get your desired results. 

Remain patient, consistent, and adaptive to changes and your business growth will be guaranteed.